Top 10 Reasons to Use Social Media for Business

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business.

  1. Brand Recognition: Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important – studies have suggested that customers need to hear a company’s name at least seven times before they will gain the trust and respect needed to become a customer.
  2. Brand Monitoring: Having a social media presence allows you to better understand what current and potential customers are saying about your product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.
  3. Be Forward-Thinking: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.
  4. Continue reading “Top 10 Reasons to Use Social Media for Business”

Podcast Episode 002: Talking Twitter – Part 2

The Social Media Monster PodcastThis episode is the second half of my talk at the Charleston County Public Library’s Small Business and Not-For-Profit Networking Lunch on April 13, 2010. The slides for this presentation are also online in a previous post. This talk was recorded live, hence the difference in quality and volume between myself and the people asking questions.

Resources Mentioned

I hope you enjoyed the presentation and the resources provided. If you have any questions, comments, or suggestions about what you would like from future episodes of this podcast, please just email, leave a comment, or call the listener line at 843.628.6379.

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Podcast Episode 001: Talking Twitter – Part 1

The Social Media Monster PodcastThis episode is the first half of my talk at the Charleston County Public Library’s Small Business and Not-For-Profit Networking Lunch on April 13, 2010. The slides for this presentation are also online in a previous post. This talk was recorded live, hence the difference in quality and volume between myself and the people asking questions.

Resources Mentioned

The second half of this presentation will be posted shortly as the next in this series of podcasts. In the meantime, please let me know what you think of this half and also if you have any questions.

Subscribe to The Social Media Monster podcast:
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Twitter Talk Presentation Slide Now Online

The slide presentation for my April 13th talk at the Charleston County Library’s Small Business and Not-For-Profit Networking Lunch entitled “Talking Twitter” is now one at The Social Media Monster. The audio of the presentation will be posted shortly as the next in my series of social media podcasts.

I want to thank everyone who attended the presentation for coming and helping to create a great discussion.

Talking Twitter – The Presentation

These are the slides from my April 13th talk at the Charleston County Library’s Small Business and Not-For-Profit Networking Lunch entitled “Talking Twitter”. The audio of the presentation will be posted shortly as the next in my series of podcasts.

Note: If you click on “View on SlideShare, the slides will be larger and you can also download the presentation.”