Top 10 Reasons to Use Social Media for Business

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business.

  1. Brand Recognition: Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important – studies have suggested that customers need to hear a company’s name at least seven times before they will gain the trust and respect needed to become a customer.
  2. Brand Monitoring: Having a social media presence allows you to better understand what current and potential customers are saying about your product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.
  3. Be Forward-Thinking: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.
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You Are The Social Media Revolution

I had all but forgotten about this great video until I saw it again today. I was at the College of Charleston taking part in a presentation on Social Media with Dr. Bing Pan. He is well respected in the field and in Hospitality & Tourism Management, and it was on honor to be on stage with him. Anyway, he started the presentation out with this video, and I was immediately reminded of how good it is and how hard hitting some of the facts are. To that end, I thought I would post it here for your enjoyment.

For more from the people who made this, just check out SocialNomics.