In Romeo and Juliet, William Shakespeare asks us, “What’s in a name? That which we call a rose by any other name would smell as sweet.” That all may be well and good, but names do have strength. This goes back to the ancient belief that if we name something or know a creature’s real name, then we have power over it. So while the task for this exercise may sound easy, “The Meaning Behind Your Blog Name”, the story behind that meaning is much more important.
Ok, directly, this site is my blog and it bears my name, Michael Carnell. Simple as that. But it didn’t always have that name. And in the past it wasn’t even my blog. If we go way back, this was my personal business site, business only, and it was named “Palmettobug Digital.” In fact if you got to http://www.Palmettobug.com it still brings you right here. Palmettobug Digital was my professional business identity. On the personal side I had a blog titled “Postcards From Myself”. A cute little title that not only indicated that I was trying to post a good number of pictures, but that I also wanted to travel, and that what I was writing was as much a reminder to me of what was going on as anything else.
Now jump forward a few years – my business is doing better, I am doing more public speaking and writing, and people are becoming more familiar with my work and my name. Well the problem is that outside of the Southern United States for the most part, no one knows what a palmettobug is. By the way, palmettobugs are cockroaches. And, as my friend and unofficial business advisor Andra Watkins pointed out to me one day, those folks who do know what a palmettobug is don’t like them. It was not very inviting to new clients. And the name really didn’t have anything to do with my vocation or skills, it was just some interesting local color. Understanding that then, I started to consider new names for my business. Well, duh, it finally hit me that it was me people knew or were looking for. It was my name that was on those magazine articles and book chapters, it was me standing up giving presentations, and it was my name that was my most reliable search term. With that, my name became my brand.