A Slight Change of Identity

No slight of hand or shifty footwork involved, I am just going to be doing business more under my own name instead of the “Palmettobug Digital” monicker. Why? Well first of all most people know my business and work by my own name anyway, so the company name was just confusing things a bit.

Michael CarnellSecond, some people don’t know what a palmettobug is or have bad feelings about them, so that identity wasn’t working. In truth, a lot of folks visit the site looking for exterminators! This showed me that I needed to take a dose of my own medicine and clarify my identity. I preach this all the time to other people and organizations, I just had to follow my own advice.

Finally, I really just need my work to be more identifiable as mine. When I teach a class or do a social media consultation for someone, it is me, Michael Carnell, doing that. That is the name people know and trust, so that is the face I needed to put on my work. I will also be bringing this site together with The Social Media Monster site in the very near future to further reduce the multiple personalities.

It doesn’t hurt either that if you do a search for Michael Carnell on Google, Bing or Yahoo the entire first page is me. If you search on any of those other terms I am there, but not as strong. I want to be where the people are!

I hope this doesn’t confuse anyone, and I would love to get your feedback. Please leave me a comment and let me know what you think of me dropping the separate identities of “Palmettobug” and “The Social Media Monster” and going by “Michael Carnell”.

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