"Web 2.0: A Strategy Guide" – Guest Review

At the Charleston Social Media Club panel on February 16th, one of the audience members asked for recommendations on good books for learning more about social media. We all know that technology-related books can be outdated pretty quickly. However, “Web 2.0: A strategy Guide” by Amy Shuen is a good introduction for users new to the Web 2.0 world and since it covers strategy; it is a very relevant book. It goes beyond just the latest and greatest tools.

Amy Shuen encourages the audience to ask relevant questions before embarking on a social media plan. How will we draw people to our site? Can we learn from users as they visit us? What is the target group? How will it change our business practices? How much input do we want?

Shuen gives an overview of well-known applications, such as Facebook, MySpace and LinkedIn, along with implications for their use. Web 2.0 tools make it difficult to control content, but more likely to generate interest from users because of its interactive nature. As I’ve mentioned to groups when introducing them to social media, people need to get past the idea of “control” and think more about influencing the audience. There are powerful multiplying effects of social media that people should tap into. After finishing this book, the reader should be able to begin implementation of a Web 2.0 plan and think strategically about maximizing online opportunities.

Guest post by Tina Arnoldi of the Coastal Community Foundation. Please be sure to check out her blog on technology for non-profit organizations. You can also find her on Twitter at @TinaArnoldi.

Guest Post – Review? Commentary?

We are looking for qualified individuals to write guests posts for this site. The post could be a review of a book or tool, could be commentary about a particular social media site, or could even be about use and etiquette. In other words, if it is of interest to the social media public and isn’t trying to simple sell something, we would love to have you write a post for us.

If you are interested, and of course you would be give full credit and links and such, just send us a message via the contact form and we will get back to you. Be sure to let us know what you want to write about!