Developing a Social Media Strategy

Social Media For Your BusinessJoin us for a fun and interactive presentation on the steps needed to develop an effective social media strategy. The August speakers for the Charleston County Library’s Small Business and Not-For-Profit lunch will be Cheryl Smithem of Strategic Marketing & Charleston PR and Ashley Thiesen Caldwell of The Modern Connection, LLC. Cheryl and Ashley are experienced marketers who will share the steps you need to take to plan an effective social media campaign. You’ll leave understanding “the HOW” behind making social media work for YOUR organization!

The talk will be Tuesday, August 10th from 11:45 a.m. – 1:15 p.m. Make plans to attend now, no RSVP necessary. As always, this will be in the conference room of the main branch of the Charleston County Public Library on Calhoun Street.

Oh, and no, you didn’t miss the July session. Due to vacations and scheduling conflicts, there is no July meeting.

"Web 2.0: A Strategy Guide" – Guest Review

At the Charleston Social Media Club panel on February 16th, one of the audience members asked for recommendations on good books for learning more about social media. We all know that technology-related books can be outdated pretty quickly. However, “Web 2.0: A strategy Guide” by Amy Shuen is a good introduction for users new to the Web 2.0 world and since it covers strategy; it is a very relevant book. It goes beyond just the latest and greatest tools.

Amy Shuen encourages the audience to ask relevant questions before embarking on a social media plan. How will we draw people to our site? Can we learn from users as they visit us? What is the target group? How will it change our business practices? How much input do we want?

Shuen gives an overview of well-known applications, such as Facebook, MySpace and LinkedIn, along with implications for their use. Web 2.0 tools make it difficult to control content, but more likely to generate interest from users because of its interactive nature. As I’ve mentioned to groups when introducing them to social media, people need to get past the idea of “control” and think more about influencing the audience. There are powerful multiplying effects of social media that people should tap into. After finishing this book, the reader should be able to begin implementation of a Web 2.0 plan and think strategically about maximizing online opportunities.

Guest post by Tina Arnoldi of the Coastal Community Foundation. Please be sure to check out her blog on technology for non-profit organizations. You can also find her on Twitter at @TinaArnoldi.