You're A Professional, Act Like One!

This is a rant. I will admit it right off. I have been hitting a lot of new folks in various writing and social media communities recently and they are driving me nuts. I go to an author’s site or maybe their twitter profile or a fellow Gravatar Profileblogger, what they are saying interests me, and then I try to find out more about them. Dead end. These folks, as well meaning as they may be, are trying to present themselves as professionals without taking the basic time to create a professional online presence. I am not talking about stuff that costs a lot of money, but stuff that has a big impact on how easy it is to find you and how you are perceived when people do find you.  In marketing speak part of this is branding. In business speak a lot of this should be common sense.

Branding and consistency are what help your customers, readers, users, fans or even friends find you on the web, find what you are doing and what pertains to you, and also know that the you they find really is you! Think of it as not trying to convince people what an honest reputable person you are while selling watches out of the back of a borrowed car in a vacant parking lot. Also think of it as not handing out business cards that are missing your phone number, address or email.

So, with very little money, how can you clean up your act? Well, here are ten cheap and easy steps.

1) Make sure you have your own website. Yours. Not part of Facebook or LinkedIn or Google+ site (though you do want those). WordPress.com is ok for now, but only because they let you export everything in the future. This site will be your home base. You want somewhere that you control and that the Lords Of Facebook can’t change the look and feel, and advertising, of without your input. (Cost: $0 to $10 a month – or somewhere in between. Your choice!) [Recommendation – WordPress.com if you want to go free, DreamHost if you want a bit more control and are willing to pay a small amount for it.]

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Presenting on WordPress Security

Just wanted to let you all know that I will be speaking at the May WordPress User Group meeting on WordPress Security. Since WordPress enjoys the position of being one of the most widely used web platforms, it is also one of the most attacked. This has become particularly clear with the DNS and dictionary attack … Read more

Nexus 7 Tablet Six Month Review

I have had my Google Nexus 7 Android tablet for a little more than six months now. You can see my early impressions of it back when I talked about using it as a mobile computer. I feel that I have been using it long enough to take a good look at it and summarize my feelings. My summary – I really don’t like it. Sorry, I just don’t.

Google Nexus 7 TabletThe most obvious problem with the Nexus 7, and actually the problem that bothers me the least, is that it is just too small. This is really a personal preference. I know quite a few people who prefer the smaller seven inch form factor to the nine or ten inch tablets. I am not one of them. It is great that I can slip the tablet into my pants pocket or easily hold it without any arm fatigue, yes. On the other hand I find myself zooming in far too often. Often enough that I notice it; it interrupts my experience, and makes me switch over to my laptop. On quite a few occasions as I have been lying in bed using the Nexus 7 I have found myself setting it aside to get up and retrieve my laptop. That boils down to the tablet just not working for me. And when I have wanted to do simple book reading I still prefer the non-backlit basic Kindle or … horrors … a real book!

Ok, other than the size we could talk about apps. Google Play, the Android app store, has come a long way. I have to say that there is almost no app that I want that I can’t find. Play can be a bit cluttered and hard to pick through at times – kind of like searching for a gem in a flea market – but in the end I do find what I need. The good apps are free or reasonably priced, and I have never had any complaints with what I have found. I stopped using alternatives, like Amazon’s app store, simply because I didn’t need them and I didn’t like have to go to multiple sources for updates or searches. My summary of the app experience – great. Not an issue at all. Oh, and I love Chrome. Best mobile and desktop browser there is.

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