Strategy Archives - Michael Carnell

Developing a Social Media Strategy

July 14, 2010 by Michael Carnell

Join us for a fun and interactive presentation on the steps needed to develop an effective social media strategy. The August speakers for the Charleston County Library’s Small Business and Not-For-Profit lunch will be Cheryl Smithem of Strategic Marketing & Charleston PR and Ashley Thiesen Caldwell of The Modern Connection, LLC. Cheryl and Ashley are … Read more

"Web 2.0: A Strategy Guide" – Guest Review

February 19, 2010 by Michael Carnell

At the Charleston Social Media Club panel on February 16th, one of the audience members asked for recommendations on good books for learning more about social media. We all know that technology-related books can be outdated pretty quickly. However, “Web 2.0: A strategy Guide” by Amy Shuen is a good introduction for users new to … Read more